Behamics Training & Consulting About Contact Book a demo
Behavioural Science  ·  Commercial Results

The science of
what moves people.
Applied to what
moves P&L.

I apply behavioural science commercially. For e-commerce brands, that means Behamics: AI that reads hesitation and nudges conversion in real time. For teams and specific challenges, that means training, workshops, and consulting.

For e-commerce & retail brands

Behamics deploys 500+ behavioural nudges automatically, individually, in real time. One line of code. 10%+ more revenue.

See how Behamics works
For teams & specific challenges

Talks, Nudgeathons, bespoke toolkits, and consulting. Applied behavioural science for the problems you’re actually trying to solve.

See training & consulting
MSc Behavioural Science, LSE · George Quicksmith
+20%
Conversion uplift
+12%
Net revenue uplift
+14%
More conversions
−3%
Return rate reduction
Trusted by
Barclays BCG McKinsey Deloitte
+12%
Net revenue uplift
+10%
Conversion rate uplift
−3%
Return rate reduction
500+
Behavioural nudges
1
Line of code to integrate

Results from Quicksmith consulting engagements

+£200k
Profit from a single credit card acquisition email
+224%
More loyalty card scans
+199%
Increase in chocolate sales
+144%
Increase in wishlist use
+28%
Increase in product upsells
+800k
Customer profile completions
+33%
More reviews submitted
−24.7%
Reduction in user error rate
The problem

Most conversion tools treat every visitor the same. That’s the problem.

Seven in ten online shopping baskets are abandoned. The standard response is blanket discounts, retargeting ads, and exit-intent popups fired at everyone. It’s blunt, it erodes margin, and for a significant proportion of customers it actively makes things worse.

What actually drives behaviour varies by individual. Price sensitivity. Product confidence. Decision overload. Timing. A nudge that converts one customer can damage the outcome for another. Generic tools have no way to know the difference.

Behavioural science solved this problem in theory decades ago. Behamics solves it in practice.

70%
of online shopping baskets are abandoned. The industry average has barely moved in a decade.
+20%
Conversion uplift achieved by Douglas, one of Europe’s largest beauty retailers, running Behamics across web and app.
£0
Discount required. Behamics never resorts to price reduction. It works through behavioural intelligence, not margin erosion.
The platform

Causal AI meets behavioural science.
At scale. Automatically.

Behamics is not a personalisation tool or an A/B testing platform. It’s a causal AI model built on behavioural science, trained to identify hesitation and respond intelligently, for every individual visitor, in real time.

<script src="behamics.js"></script>

One line of code. Platform-agnostic. Live in minutes.

500+

Library of behavioural nudges

Loss aversion. Social proof. Price anchoring. Decision fatigue reduction. Scarcity. Each nudge is grounded in peer-reviewed behavioural science and tested at scale across real clients.

100+

Variables processed per visitor

Scroll depth, dwell time, return visits, cursor movement, device, time of day, and dozens more live signals, all processed in real time to read each visitor’s decision state.

∞

Dynamic, individual-level nudges

What converts one customer may drive a negative outcome for another. Behamics never applies one nudge to everyone. It selects the optimal intervention per visitor, per moment.

≠

Causation, not correlation

Unlike conventional personalisation tools, Behamics is built on causal inference. It knows what actually changes behaviour, not just what happens to correlate with a conversion.

≅

Measured like an RCT

Every deployment runs with a randomised live control group, with the same rigour as a randomised controlled trial. You see exactly what the nudges achieved.

✓

GDPR-compliant, cookieless

No personally identifiable data. No cookie consent required. Platform-agnostic. Integrates via a single JavaScript snippet in your header or GTM in minutes.

See it working on a real site.

Twenty minutes. I’ll show you the platform, real results, and give you an honest answer about whether it’s right for you.

Book a 20-minute demo
Used by DOUGLAS DEICHMANN Ochsner Sport GERRY WEBER VOLVO aevor
From demo to live revenue

Four steps to measurably more revenue.

Getting Behamics live on your site takes about four weeks from first conversation to go-live. The integration is one line of code. All the behavioural science happens inside the platform.

01 Start here

20-minute demo

I show you Behamics working on a real e-commerce site. Live nudges, live dashboard, real results. No slide deck required.

02 Tailored to you

Select your Nudge Set

From 500+ nudges grounded in behavioural science, we configure the right set for your category, customers, and goals. You review and approve everything.

03 Technical

Connect your website

One JavaScript snippet. Drop it into your header or GTM. Platform-agnostic. The whole integration typically takes minutes, not weeks.

04 Go live

Pilot

A controlled pilot with a live randomised control group, with the same rigour as an RCT. Results are measurable within weeks, and the model keeps improving.

What clients say

Behamics in practice.

VP and MD-level results from brands already running the platform.

“The science-backed concept convinced us from the very first second. By combining AI with findings from behavioural economics we achieved a significant uplift in conversion rate.”

Sascha Bader VP E-Commerce, Deichmann

“Behamics runs fully automatic, optimizes itself, and the integration was super easy. Combining behavioural science with AI allows us to realise new revenue streams without any effort.”

Sebastian Kurig Head of Campaign Management, Aevor

“The uplift has been really significant since we started working with Behamics. The dynamic, AI-driven approach delivers personalized nudges that keep customers engaged.”

Jan Cahlik Team Leader, Ochsner Sport

Behamics integrates with one line of code.


<script src="https://cdn.behamics.com/behamics.js"></script>

Platform agnostic  ·  Cookieless tracking  ·  GDPR compliant  ·  Live in minutes

Beyond the platform

Need the science, not just the software?

Behamics is what I lead with for e-commerce conversion. But if your team needs to understand behavioural science, or you have a specific commercial challenge to solve, I do that too.

Training & Consulting
Training

Behavioural Science for Retail Teams

A practical introduction to how behavioural science applies to retail, e-commerce, and customer decision-making. Always commercial, always hands-on, always built around your team’s actual challenges.

I’ve run sessions for M&S, ASOS, Barclays, BCG, McKinsey, and others.

  • Half-day and full-day workshop formats
  • Keynote talks for commercial and digital teams
  • Magic Show: a 1-hour live behavioural science demonstration
  • Nudgeathon: a facilitated full-day group session solving your live challenges
  • Bespoke team programmes on request
Consulting

Behavioural Science Consulting

Applied behavioural science for specific commercial problems. Conversion optimisation. Customer journey redesign. Proposition development. Comms strategy. Loyalty programme design.

MSc Behavioural Science (LSE). Over a decade applying it to real retail and financial services problems. I work quickly, write clearly, and tell you what I actually think.

  • Customer journey behavioural audits
  • Conversion and acquisition optimisation
  • Loyalty programme strategy
  • Consumer Duty-aligned comms review
  • Proposition and product behavioural design
Results
+£200k From a single credit card email
+224% More loyalty card scans
+199% Increase in chocolate sales
+144% Increase in wishlist use
+28% Increase in product upsells
+800k Customer profile completions

Past clients include

M&S ASOS Hargreaves Lansdown Barclays BT BCG McKinsey Deloitte
Enquire about training or consulting
George Quicksmith
George Quicksmith
MSc Behavioural Science · UK Behamics Partner
Who I am

My day job is as a Behaviour Change Consultant at Lima Delta, a change programme specialist. Quicksmith Consulting is where I focus specifically on e-commerce conversion and the Behamics partnership.

I hold an MSc in Behavioural Science from LSE. Before that I spent years in brand and communications strategy, including naming 5G at H+K Strategies, which tells you most of what you need to know about how I approach complexity.

I’ve spent over a decade applying behavioural science to commercial problems in UK retail, e-commerce, and financial services. Not just the theory: how to make it work inside real businesses with real constraints.

I became the UK and EU Behamics partner because it’s the most rigorous behavioural AI platform I’ve seen applied to e-commerce conversion. It does what it says. That’s rarer than it sounds.

“At H+K I was given the brief to name 5G. I called it 5G.”

On simplicity, precision, and getting it right first time
Get in touch

Book your 20-minute demo.

If you’re a UK retailer or e-commerce brand, I’d like to show you Behamics working on a real site, with real results, and honest answers about whether it’s right for you.

Twenty minutes. No commitment. Most people find it useful whether they proceed or not.

If you’re interested in training or consulting rather than Behamics specifically, use the same form.

Or email directly: [email protected]

I read every message personally and respond within one working day.