Learn what moves people.
Apply what moves P&L.
AI-powered behavioural science nudging, training, and consulting for Product, UX, Marketing, and Comms.
Trusted by:
Accredited by:
MSc Behavioural Scientist
The Global Association of Applied Behavioural Scientists
Exclusive UK/EU Trainer
UK Partner
What I do
Talks, Training, Toolkits, and Consulting.
Most teams start with a talk: The Methods Behind Magic.
Here’s the journey we take them on
1. Behavioural Science: The Methods Behind Magic
Most popular starting point!
Build a buzz about how powerful (and fun) behavioural science can be.
1 hour, for 20–200 people
People experience insights working on them (not just theory).
Explore diagnosing the behaviours that hold us back from better outcomes.
How to ideate ways to overcome those behaviours.
See how other businesses are already generating results with these techniques.
And how we could apply them directly to live business challenges.
Price: £995 +vat
2. The Nudgeathon
Solve live challenges (of your choice) using behavioural science.
1 day (10am-4pm) for 20–100 people
In the morning we learn the techniques to apply behavioural design.
In the afternoon we apply those techniques to our challenges.
Focus areas might include:
Increasing conversions
Boosting acquisition rates
Reducing churn
Reducing complaints
Supporting healthier decision-making
And more!
Each team finishes with 4 testable ideas → then the group votes on the ripest for development & testing.
Price: £5,995 +vat
3. A Bespoke Behavioural Science toolkit
Equip your teams to apply behavioural science again and again – with or without me in the room.
Your toolkit will include:
The 8 biggest psychological hurdles that your customers (and colleagues) experience.
How to recognise and diagnose those psychological hurdles.
The 60+ best behavioural insights to overcome your specific psychological hurdles.
3 workshop templates – for conversion rates, product/service design, and individual ideation.
An application framework to follow – from uncovering target behaviours, through to testing and evaluation.
Deep dive insights on those hurdles and insights (as learning content).
Price: Bespoke to each client
I help companies like these…
Get results like this…
+144.4%
Increase in wishlist use
+224.8%
More loyalty card scans
+199.7%
Increase in chocolate sales
-24.7%
Reduction in user error rate
+28%
Increase in product upsells
+800,000
More customer profile completions
+33%
More reviews submitted
+£200,000
Profit from a single credit card acquisition email
Why use applied behavioural science?
To see the real
'Why’
Behavioural science uncovers the hidden reasons behind customer choices.
It explains not just what people do, but why they do (or don’t do) it — so you can fix the real barriers.
To create with intention
Most journeys are built on experience and intuition. Great when it works, but unreliable at scale.
Behavioural science makes design deliberate — replacing intuition with proven strategies that guide people towards better outcomes.
To find new ways to get big results
These aren’t just interesting theories — they deliver measurable results.
From sign-ups to repayments, applying behavioural science drives commercial impact you can see in the numbers.
Recent consulting projects
To see more samples or strategy decks I’ve worked on, get in touch.
Habit-forming credit card EMOB journey
The challenge:
New credit card customers were dropping off before activating and using their card. The existing early-months of business (EMOB) emails were information-heavy, with low engagement.
Our behavioural approach:
The EMOB journey shouldn’t just be about giving customers compliant information about their new card. It should be about building the habit of using that card so it becomes ‘top of wallet’.
So I researched habit theory and rebuilt the first 90 days of comms to take customers through the ‘habit spectrum.
Amotivation – When we’re not motivated to do something.
Extrinsic motivation – we’re motivated only because of a tangible reward (like discounts)
Identified/integrated motivation – we’re motivated because doing this also reinforces our values and sense of identity as ‘good people’.
Intrinsic motivation – we’re motivated because doing this is satisfying and enjoyable.
When a behaviour is intrinsically motivating, that’s when it becomes a habit that’s more likely to stick.
Result so far:
Activation and first-spend rates rose.
Mobile wallet adoption increased significantly, reducing friction in ongoing usage.
Senior stakeholders adopted the approach for other product journeys.
Consumer Duty comms guidelines
The challenge:
The FCA’s Consumer Duty legislation states that B2C financial services companies need to help customers achieve positive financial outcomes.
Not that they’ve attempted to help customers achieve positive financial outcomes.
But that they’ve actually done it – measurably.
Our behavioural approach:
I built a comms guideline grounded in Plain Language, Cognitive Fluency, and Choice architecture. I applied techniques such as…
Cognitive fluency
To improves trust, comprehension and intention to act.Salience and structure
To help draw attention to most helpful info, and recall.Reducing friction
To boosts action, follow-through, and commitment.Tone and empathy
To increase engagement and encourage action – especially in vulnerable moments.Clear numbers
To support navigation, and confident decision-making.
As well as creating AI prompts to draft new comms using the new guidelines in seconds, and check existing comms for how well they adhered to Consumer Duty.
Results so far:
Guidelines now adopted across the business.
First drafts are now written in seconds, not days.
Hello, I’m George Quicksmith
I help businesses turn behavioural insights into business results.
I have an MSc in Behavioural Science from the London School of Economics and over 15 years’ experience in product design, marketing, communications, and brand strategy, I bridge the gap between academic rigour and creative flair.
Before founding Quicksmith Consulting, I worked in London’s top agencies as everything from a copywriter to a business director — helping some of the world’s best-known brands.
Today, I partner with organisations like Marks & Spencer, Hargreaves Lansdown, ASOS, and Cayuga Hotels, to apply behavioural science to product design, marketing strategy, brand, and customer experience to deliver measurable results.
My whole shtick is to make behavioural science accessible, practical, commercial, and fun.
So businesses don’t just learn from it, they earn from it.
Ready to bring behavioural science to your team?
Most clients begin with the Methods Behind Magic talk.
