Behavioural Science
for product and UX
Create experiences more confidently, intentionally and effectively using behavioural science.
Certified by the Global Association of Applied Behavioural Scientists
How I can help:
Toolkits
My signature service š
These are Miro toolkits to help creative teams:
Understand the underlying causes of behaviours and sentiments they uncover in user research.
Diagnose why users arenāt doing intended behaviours.
Create experiences that intentionally inspire user behaviours by using behavioural insights as the building blocks of effective designs.
Test designs to find out which are most effective at guiding behaviour, and why.
Scale by democratising behavioural insights, so multiple teams can use the lens of behavioural science to deconstruct, diagnose, and design brilliantly.
I can show you an example on a call š¤
Talks
Need a speaker or podcast guest?
I regularly speak on behavioural science and how it can be applied to creativity.
Iāve spoken to rooms of 200 people, and to teams of 5 or 6.
For an idea of my style, check out this episode of Psycho Hospitality.
And this episode of Hargreaves Lansdownās Switch Your Money On podcast.
Results
Creative problem solving underpinned by behavioural research, usually to boost a KPI.
Think sales, churn rates, click-throughs, return rates, and complains. With each brief I:
Research the drivers of target behaviours that affect our KPI.
Diagnose the underlying psychology behind why users arenāt doing our target behaviour.
Create a series of solutions built on behavioural insights ā maximising their chances of being effective.
Testing the solutions to uncover the most powerful result.
Training
We learn best when weāre enjoying ourselves, and Iāve taken that personally.
My training is always lively, and full of examples, activities and stories that are guaranteed to get people thinking, and designing in brand new ways.
Workshops include:
An intro to behavioural science.
Toolkit boot camps.
Applied workshops, to work on specific product and UX challenges.
Deep dives on specific BeSci insights, and how to apply them to make products sing.
All face-to-face or remote.
How can I help you?
I have an MSc in behavioural science from LSE, and 15 yearsā experience in creative consultancies.
That peculiar combination means Iām able to help product and UX teams design more confidently, more effectively, and more intentionally ā using bespoke tools and training that combine the rigour of behavioural insights with the magic of imagination.
My tools and training are designed to respect teamsā existing processes and expertise, so they can generate brilliant experiences without hiring management consultants, or wading through academic journals.
And theyāre proven with some of the biggest brands in the UK.
Clients includeā¦
I help their teams get results likeā¦
144.4%
Increase in wishlist use
224.8%
More loyalty card scans
199.7%
Increase in product sales
24.7%
Reduction in user error rate
28%
Increase in product upsells
800,000
More user sign-ups
33%
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