Embedding behavioural science

The big 5 things that build behaviour-led teams inside organisations.

  1. Excitement

  • Magic Shows


    1-to-2-hour high-energy shows to hook large audiences. They’re a bit like a Derren Brown show but on a smidge lower budget.

  • Applied Workshops


    These are 2hr ideation workshops led by an MSc behavioural scientist – using behavioural insights to boost conversions.

  • Leaders' endorsements


    Using the buzz from the Jaw Droppers and workshop results to win over leaders and get their blessing to do more.

  • A Behavioural Vision


    Creating a mile-stoned vision with leaders for new behaviour-led ways of working – and inviting people to be part of it.

2. Tools

  • Bespoke Behavioural Insights toolkits


    A Miro or Figma toolkit of…
    1) The psychological barriers that hold people back from the outcomes they want.

    2) Over 50 bespoke behavioural insights that can help boost people over them.

    The toolkit is completely tailored to your business and sector.

  • Workshop templates

    Structured workshop templates to help your team use the toolkit to run behaviour-led ideation workshops.

    Your team runs them, rather than us.

  • Application frameworks


    Easy ways to apply behavioural science efficiently, ethically, and effectively, that complement your internal processes.

  • An experimentation process


    A tried-and-tested way to generate, measure, evaluate and refine behavioural science applications you generate from workshops.

3. Skills
At three levels

  • 1 – Get it


    Who’s this for?
    Everyone.
    We get people all across the business behind the idea of ethically applying behavioural science.

    How we do it:
    Jaw Droppers

    Presentations

    Case studies and stories

    Results presentations

    E-learning

    Video

  • 2 – Use it


    Who’s this for?
    Practitioners.
    We train those who build, design, and create things that change behaviour and generate results.

    How we do it:
    ’The methods behind magic’ training

    Diagnosing psychological obstacles training

    Goal-Focussed training
    (e.g increasing motivation, understanding, or liking)

    1-1 coaching

  • 3 – Own it


    Who’s this for?
    Champions
    Those who manage the quality-control of ideas, and who help others to succeed.

    How we do it:
    Training champions

    1-1 coaching

    Quality-control clinics

    Troubleshooting workshops

    A Community of Practice

4. Results

  • Quick and Dirty Workshops at scale


    Ramping things up. Getting teams of champions running quick and dirty ideation sessions using the company behavioural science toolkit.

  • Actual Quicksmith Consulting


    1. Researching the latest science on specific chalenges.
    2. Diagnosing the psychological hurdles holding people back from the best outcomes.
    3. Building behaviourally optimised ideas to put into testing.
    4. Analysing results for further refinement.

  • Leading a community


    Inspiring the burgeoning community of champions and behavioural science practitioners to create ethically effective behaviour change.

  • Surrounding people with success


    Awards ceremonies, internal BeSci events, Nudgeathons, external speakers, and generating and publishing case studies.

5. Scale

  • Friction Busting


    Finding out where people need help and offering advice.

    Seeking out and removing process friction wherever we uncover it.

    Providing tools to help make applying BeSci easy and intuitive to do.

  • Recruiting wider champions


    Touring jaw droppers and our success stories to new parts of the business where BeSci can make an impact.

    Like CX, UX, Sales, Comms, and Marketing.

    And other locations around the world.

  • Integration and operationalisation

    Building behavioural science into the way the organisation works.

    Like briefings, ideation, sign-offs, meetings, recruitment, communication, sales, and reporting.

That’s what we do.
How about you?